MY TOP 5 SOCIAL MEDIA TIPS:
1. Know your audience! Are they Facebook and Twitter users? Are they using social media more on a professional level, using LinkedIn may be a better solution? Use the solution favored by your audience.
2. Develop meaningful content and give followers a reason to come back and read your posts, even repost your messages to their networks.
3. Actively recruit people to “like” or “follow” your page. It doesn’t matter if you post and no one follows your posts. I recall one client who continually wanted to develop messages for their conference’s social media campaign. They spend so much time on the messaging and were flabbergasted by the lack of results. What they neglected to do was promote the existence of the page to their 400+ members. They had a total of four followers, of which two were the page admins.
4. Use your social media to drive people back to your site. Don’t give away the whole story. Encourage them to click through to your site.
5. Keep your company or event page professional. This is a page to share event news and updates, generate excitement, not a place to share personal stuff.
HOW TO DEFINE THE SUCCESS OF YOUR SOCIAL MEDIA STRATEGY:
1. Get a Google Analytics number, free at http://www.google.com/analytics and track the traffic coming to your site from your social outlets.
2. Ask your attendees in surveys how they heard about your event/meeting.
3. We’ve distributed special registration promotions via social media and tracked registration numbers and traffic post-promotion.
4. Track page activity by looking at the stats or insights. Are your “likes” increasing, are people sharing your stories and messaging?
Questions about this story? Email Al Wynant by clicking here.
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