Tuesday, January 3, 2012

Refurbished Herberger a Downtown Gem

A little more than a year after reopening, the newly refurbished Herberger Theater in Downtwon Phoenix, is both classy and current. With outdoor patios that can accommodate large numbers of people and inside/outside events, new signage and updated aesthetics, it is poised to become a game-changer for its surrounds.


Built in 1989, the 20-plus year-old downtown theater was a showpiece in downtown Phoenix, attracting about 175,000 patrons annually and an additional 30,000 school children. It was a beautiful building, but both its infrastructure and aesthetics were dated.
Funded by a $16 million bond from the 2006 election, two renovation phases have been completed. Phase 1 included heating, air conditioning and other improvements to make the center compliant with the Americans With Disabilities Act. Phase 2 focused on the patron experience, bringing up-to-date the building and its aesthetics.
The Herberger Theater property is owned and maintained by the city of Phoenix. The refurbishing was funded by $16 million from the 2006 Citizen Bond Election. A long-range vision includes the addition of a retail component on the north side of the theater along Van Buren Street. The retail component would be run as a for-profit business, with the goal being to create an endowment for the theater.

The Herberger Theater offers a wide variety of spaces for events.

CENTER STAGE
This magnificent theater is the ideal space for a larger meeting or special event. Center Stage was built for intimacy with all of the plush, red seats located within 70 feet from the stage. The theater is equipped with state-of-the-art technology creating the highest quality theatrical performances, meetings and presentations.  
STAGE WEST
Stage West is designed for flexibility while maintaining intimacy. Stage West is equipped with state-of-the-art technology in lighting and sound, creating endless possibilities in theatrical entertainment and corporate presentations.

THE KAX STAGE
Enter into the heart of the theater and experience an intimate, adaptable space for your event. The Kax Stage is a blank canvas limited only by your imagination. This space is a model setting for performances, private dinners, holiday parties or wine tastings.  
ART GALLERY & BOB'S SPOT GALLERY LOUNGE


Bob's Spot is an ideal space for private parties, dinners and receptions complete with balcony. The Art Gallery is an open space great for holiday parties or wine tastings.

OUTDOOR SPACES
The newly enhanced patio and plaza are elegant choices for parties, dinners and large receptions.   
GREEN ROOM
A 450-square-foot Green Room is also available for cast and crew hospitality, speaker-ready staging or informal meetings.
Contact Ms. Shannon O'Hara at             602-254-7399       ext. 116 or click here to email Ms. O'Hara. Download the Herberger Facilites Brochure here.
Article courtesy of C. Miller at Arizona Red Book with additional information courtesy of the Herberger Theater website.

Photos by Courtney Sargent



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