Monday, January 30, 2012

Forget 5 diamonds, this resort wows with a 5 Crystal Experience


With over 10,000 square feet of meeting space; room for groups of up to 250, 149 sleeping rooms, three spectacular penthouse suites, and unparalleled service, this resort should be on everyone’s list looking at hosting a meeting in British Columbia, Canada. Read all about this fabulous property in the EventInterface Resource Blog at  http://www.eventinterface.com/blog-article?id=25


Not down and certainly not out in Paris: tales from a January site inspection.

Behind me a guitar was being tuned. The tuner then addressed the crowd and launched into the Rod Stewart version of “Sailing”. He was truly terrible and gave the lie to Tanenbaum’s thesis that music on the underground leads to a decrease in crime. I, for one, harboured dark violent thoughts and stared fixedly at my iphone screen as he sought compensation, sticking a to-go cup in my face. I was back in Paris, looking forward to immersing myself in one of the great cities of the world. This musical loser on the rather damp and dirty RER B from CDG to Gare du Nord was raining heavily on my parade.

The SMS message from my colleague told me they were already at O Chateau so after a quick shower to blitz the negative residue of bad singing on the metro I found myself in the basement of a rather cool building set out for a lesson in wine tasting.  A large map of France with the wine regions clearly marked on it was slightly right of centre stage. Slightly left of centre stage was the youngest, prettiest teacher I’ve ever seen. In the palm of her hand she had a half filled Champagne flute and just about everybody else in the room. For 2 hours Charlotte challenged, charmed and cajoled, energized, educated and entertained.  A thoroughly convivial part-Anglophone, part-Francophone table of 10 learned, laughed and lapped it all up like eager, hungry kittens. The food was fantastic – carpaccio of scallop, breast of duck and traditional galette – simple, no fuss, fresh presentations – with perfect pairings from the Loire, Bordeaux and Languedoc.

The early morning walk to our meeting point on Rue de Castiglione where the rather tasty Westin Paris Vendome is located allowed us to synchronize with the energetic rhythm of the Parisian walkways in this post-Christmas period. Stunning festive decorations were still in place – Parisians don’t do tacky – and the January sales gave an extra air of excited anticipation to the streets. You soon notice the differences, the things that make this city uniquely Paris, exclusively French. Like the small, local, specialist stores that still abound and prosper around the city. The proprietors who diligently sweep the pavements in front of their shops and greet regular customers with handshakes. The studied informality of the young men in 3/4 jackets, collars up, scarves tied loosely, wearing narrow tapered jeans and hard leather pointed shoes. The women that never try to look like teenagers with that femme fatale look, pouting lips and immaculate couture.

A day on the outskirts of Paris in search of the best golf challenges yielded 2 satisfactory results. The relatively new, private, Jack Nicklaus designed Paris International – a typical Nicklaus parkland the flows very naturally through the rolling terrain – and the older Golf National, near Versailles, which offers 3 distinct golf challenges and is a Ryder Cup candidate for 2018.  But, unlike Ireland or Scotland, Paris is not really about the golf and the afternoon drew to a lovely conclusion at the recently opened Mandarin Oriental Paris over very expensive drinks at the bar which overlooks a magnificent secluded courtyard

My colleague, the inimitable, ubiquitous Philippe Fournier, Managing Director of MCI’s extensive organisation in France, invited me to attend the MCI Annual Celebration at the Museum of Fairground Arts, also a candidate venue for the US incentive programme we were planning. When I arrived at nightfall the venue looked spectacular with accent lighting picking out the carnival masks displayed on either side of the entrance. You enter this magical universe of light and shade, of rich red velvets and dark mahogany woods and are transported back to childhood wonder where the only limit is your own imagination.

Charcoal brassieres threw hungry flames into the night in preparation for the Cote du Boeuf, the signature serving for the evening’s repast. The MCI and Ovation crews, following an afternoon of seminars and presentations, including a talk for the troops from CEO Sebastien Tondeur, were in fine fettle enjoying the excellent buffet planned by HR director Laure Vitte, the wonderful funfair rides and games and the mesmeric beat of the coolest French club anthems.

Created by antiquarian Jean Paul Favand and opened as a private museum and venue space in 1996, the facility contains funfair objects from 1850-1950 including amusement rides, fair stalls and well over 1000 carnival games organised around 3 thematic areas – The Venetian Lounge, The Marvellous Theatre and the Fairground Art Museum. Each area is stand alone or, as explained to me by MCI Deputy MD, Michael Cleva, can interconnect with the other areas to generate a total event capacity of over 3000.

I was particularly looking forward to our visit to the Palace at Versailles. Holding your Gala at Versailles has, for many years, been the ultimate achievement for meeting planners as, allegedly, you deal with an extraordinary number of variables from jaw dropping budgets to mind numbing bureaucracy. As it happens the budgets are manageable if you have sufficient headcount to amortise your costs and the behind the bureaucracy are real beating hearts seeking love and recognition – if you invest in the relationships, as my colleagues at MCI have done, most doors can be opened!

We looked at two options for our Gala celebration both preceded by private visits of the Palace – the Orangerie and the Salle de Bataille. Built over a 47 year period during the long Reign of Louis XVI the Palace is a series of stunning, interconnecting salons. These rooms are sumptuously decorated in high style with wall and ceiling murals by Baroque luminaries such as Paolo Veronese and culminate with the astonishing, historically resonant, Hall of Mirrors which presents commanding views of the formal gardens and canals. For private events MCI customarily arranges for musicians in period costume to play Bach and Mozart as guests meander through the rooms. An evening at Versailles is a motivational experience par excellence offering guests a unique privatised immersion in the frivolous decadence of the era of the Sun King.

My mind, still harbouring nostalgic images of 17th century France, was propelled quickly into the frenzy of the 21st century as I alighted the luxury mini-coach and started to negotiate the labyrinth that is Gare du Nord. RER B was relatively quiet as it trundled back to CDG until between stations a figure suddenly pushed through the door from the adjacent carriage. This time there was no guitar. Instead, emanating from a ghastly portable device, surrounded by an equally ghastly reverb, were the opening bars of a song we have all come to associate with late night hotel bars that serve outrageously priced drink: “Feelings …”

- Padraic Gilligan, VP Ovation Global DMC and VP Industry Relations, MCI

To see the photographs associated with this story, see http://www.eventinterface.com/blog-article?id=24

Social media and events. This week’s tips by Al Wynant, CEO of EventInterface.

This week’s contribution is by Al Wynant, CEO of EventInterface.



MY TOP 5 SOCIAL MEDIA TIPS:

1. Know your audience! Are they Facebook and Twitter users? Are they using social media more on a professional level, using LinkedIn may be a better solution? Use the solution favored by your audience.


2. Develop meaningful content and give followers a reason to come back and read your posts, even repost your messages to their networks.


3. Actively recruit people to “like” or “follow” your page. It doesn’t matter if you post and no one follows your posts. I recall one client who continually wanted to develop messages for their conference’s social media campaign. They spend so much time on the messaging and were flabbergasted by the lack of results. What they neglected to do was promote the existence of the page to their 400+ members. They had a total of four followers, of which two were the page admins.


4. Use your social media to drive people back to your site. Don’t give away the whole story. Encourage them to click through to your site.


5. Keep your company or event page professional. This is a page to share event news and updates, generate excitement, not a place to share personal stuff.


HOW TO DEFINE THE SUCCESS OF YOUR SOCIAL MEDIA STRATEGY:


1. Get a Google Analytics number, free at
http://www.google.com/analytics  and track the traffic coming to your site from your social outlets.

2. Ask your attendees in surveys how they heard about your event/meeting.


3. We’ve distributed special registration promotions via social media and tracked registration numbers and traffic post-promotion.


4. Track page activity by looking at the stats or insights. Are your “likes” increasing, are people sharing your stories and messaging?


Questions about this story? Email Al Wynant by
clicking here.

Would you like to share your top social media tips? Click here to send us a message and we may include them in a future post.

For more information about EventInterface visit our website.

Wednesday, January 25, 2012

Hero or Villain? The true identity of the DMC!

Understanding what Destination Management Companies do. A great article by Padraic Gilligan of Ovation Global DMC. Read all about it at http://www.eventinterface.com/blog-article?id=21

Saturday, January 21, 2012

Europe's Best Kept Secret

The inhabitants of this city have always been aware of it, and now the rest of the world is discovering this bustling city. It ranked third on the list of National Geographic Traveler Magazine’s 109 most authentic destinations worldwide. We think this city should be considered by any meeting planner wanting to host a meeting or conference in Europe. Read all about it in the EventInterface Resource Blog.http://www.eventinterface.com/blog-article?id=18


Here are a few fabulous pictures of this city. Can you guess?





Wednesday, January 18, 2012

Social Media and Events - Maria Lago

We just posted the next submission in our Resource Blog Series on how planners around the world use and evaluate their social media campaigns. This submission is by Maria Lago, President of Three/Events & PR in Westchester, NY. Read all about Maria’s social media advice at http://www.eventinterface.com/blog-article?id=16.